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In 2011, Tim Cook took on an impossible task - following in the
footsteps of one of history's greatest business visionaries, Steve
Jobs. Facing worldwide scrutiny, Cook (who was often described as
shy, unassuming and unimaginative) defied all expectations. Under
Cook's leadership Apple has soared: its stock has nearly tripled to
become the world's first trillion-dollar company. From the massive
growth of the iPhone to new victories like the Apple Watch, Cook is
leading Apple to a new era of success. But he's also spearheaded a
cultural revolution within the company. Since becoming CEO, Cook
has introduced a new style of management that emphasizes kindness,
collaboration and honesty, and has quietly pushed Apple to support
sexual and racial equal rights and invest heavily in renewable
energy. Drawing on authorized access with several Apple insiders,
Kahney, the world's leading reporter on Apple, tells the inspiring
story of how one man attempted to replace the irreplaceable and
succeeded better than anyone thought possible. Leander Kahney has
covered Apple for more than a dozen years and has written four
popular books about Apple and the culture of its followers,
including Inside Steve's Brain and Jony Ive. The former news editor
for Wired.com, he is currently the editor and publisher of
CultofMac.com. He lives in San Francisco.
"An adulating biography of Apple's left-brained wunderkind, whose
work continues to revolutionize modern technology." --"Kirkus
Reviews"
In 1997, Steve Jobs discovered a scruffy British designer toiling
away at Apple's headquarters, surrounded by hundreds of sketches
and prototypes. Jony Ive's collaboration with Jobs would produce
some of the world's most iconic technology products, including the
iMac, iPod, iPad, and iPhone. Ive's work helped reverse Apple's
long decline, overturned entire industries, and created a huge
global fan base. Yet little is known about the shy, soft-spoken
whiz whom Jobs referred to as his "spiritual partner."
Leander Kahney offers a detailed portrait of the English art
school student with dyslexia who became the most acclaimed tech
designer of his generation. Drawing on interviews with Ive's former
colleagues and Apple insiders, Kahney "takes us inside the creation
of these memorable objects." ("The Wall Street Journal")
Steve Jobs was an American visionary who immeasurably altered the
way the world uses technology. From the Apple II to minimalist
iMacs and from the foundation of Pixar to the invention of the
iPad, Jobs' products and ideas confounded expectations perpetually
redefined markets to make Apple the most successful technology
company on the planet. Inside Steve's Brain is a unique and
revealing look at one of the greatest entrepreneurs of the internet
age. Part biography, part leadership manual, Kahney's book is a
rich and insightful examination of a man who was at once a business
pioneer, and a cultural icon.
One of USA Today's Best Business Books of 2008-now updated with a
new chapter
It's hard to believe that one man revolutionized computers in the
1970s and '80s (with the Apple II and the Mac), animated movies in
the 1990s (with Pixar), and digital music in the 2000s (with the
iPod and iTunes). No wonder some people worship Steve Jobs like a
god. On the other hand, stories of his epic tantrums and general
bad behavior are legendary.
Inside Steve's Brain cuts through the cult of personality that
surrounds Jobs to unearth the secrets to his unbelievable results.
So what's really inside Steve's brain? According to Leander Kahney,
who has covered Jobs since the early 1990s, it's a fascinating
bundle of contradictions.
This expanded edition includes a new chapter on Jobs's very public
health crisis and the debate about Apple's future.
An intimate look at the legendary British designer behind Apple's
most iconic products - including the Apple Watch With the death of
Steve Jobs in 2011, JONY IVE has become the most important person
at Apple. Some would argue he always was. Steve Jobs discovered Ive
in 1997, when he found the scruffy British designer toiling away in
a studio surrounded by hundreds of sketches and prototypes. Jobs
instantly realised he had found a talent who could reverse Apple's
decline, and become his 'spiritual partner'. Their collaboration
produced iconic products including the iMac, iPod, iPad and iPhone.
Designs that overturned entire industries and created the world's
most powerful brand. Little has been known about this shy,
softly-spoken designer. Until now. Jony Ive: The Genius Behind
Apple's Greatest Products tells the riveting story of a creative
genius, from his early interest in industrial design to his
meteoric rise, as well as the principles and practices that led Ive
to become the designer of his generation. 'Sheds new light on
technology's most-watched design team' Observer 'A real pleasure'
GQ Leander Kahney has covered Apple for more than a dozen years and
has written three popular books about Apple and the culture of its
followers, including Inside Steve's Brain and Cult of Mac. The
former news editor for Wired.com, he is currently the editor and
publisher of CultofMac.com. He lives in San Francisco.
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